Never forget: Your time is worth something.

Those aren’t just words to live by. In the Dot Com lifestyle, they’re a fundamental principle.

Keep that in mind the next time you’re in the middle of the dreaded airport protocol and wonder if the Dot Com lifestyle might lead to a more efficient future.

Would-you-pay-1-000-per-month-for-a-private-jet-subscription--c99fdcdbe1You know the drill. Arrive at the airport two hours early, check your bag, get through security, take out your laptop and liquids, slip off the shoes, limber up for the full body scan, and who knows what else. The process can be nightmarish and stressful. It’s time for a major shakeup in the travel industry.

Could a startup called Surf Air be the ticket?

Surf Air now has service to Las Vegas, by the way.

Founded by Eyerly brothers Wade and Dave, Surf Air offers subscription-based air travel on a more time-efficient basis. “We’re trying to provide access to private planes to folks who otherwise wouldn’t have had it,” Wade says.

No extra fees, no security nightmares, and you’re flying 1n a private jet. All this for a subscription fee starting at $1750 per month.

You heard Wade’s mantra: “The main problem with air travel is that the model hasn’t changed since the 1930s.”

Well, it has, for the worse, due to all the reasons previously listed.

Surf Air plays to the strength of any Dot Com lifestyle. In essence, it rebates your time.

This is a service that deserves to take off.

Jesse Draper is creator and host of The Valley Girl Show, through which she’s become a spokesperson for startups and helped pioneer the way of new media content distribution. Formerly a Nickelodeon star, Draper is now CEO of Valley Girl‚ where she oversees the show and runs technology blog

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