OK, you’ve decided that financial independence gained by achieving the Dot Com lifestyle is a realistic goal and you’re ready to do something about it.
Once you’ve decided on your product or service, one of your next tasks is to get the word out to your prospective customers.
Riiiight. That’s a concept that sounds daunting from the outset.
But in the early stages, it doesn’t have to be.
A fundamental element here is Search Engine Optimization (SEO), which consists of two building blocks:
- Keywords, which are specifically related to your niche, and
- Backlinks, the hypertext on a related site that directs readers to your site.
The nuances involved in deploying these items can be confusing for those who are just getting started.
Bewilderment is no fun, so here’s a low-tech way to ease into SEO and reach the audience you’re targeting without becoming an expert yourself:
- Conduct a simple keyword search to identify other sites in your niche,
- Scan them with link detection software to identify broken or missing links there, and
- Contact the site administrator and offer to substitute your links instead.
But for now, this is all you need to do:
Approaching site administrators is simple, too. If there isn’t a Contact Us link on their site, just go to WhoIs.com and enter the site’s URL. Unless they’ve decided to mask those details, they’ll be front and center.
No site wants dead links, so if you’ve done a good job with your online presence, you’ll find your request will get due consideration.
After all, it’s a win-win that makes everybody happy.
Just make sure you’ve taken measures to collect your new visitors’ coordinates, and you’ll be well on your way to a satisfying career in e-commerce!