A funny thing happened on the way to the 21st century:
We just couldn’t stop watching stuff.
That’s because it just kept getting easier and easier to do. We used to have to take the time to move to a set destination whenever we wanted to view anything:
- The cinema or events, with everyone else;
- Television, possibly with whomever was with you; and
- The computer, alone.
But now, the screens — smartphones, wearables, and tablet — have come to us.
Essentially, our screens have become as personal as we want them to be.
Sometimes, one screen isn’t enough. Both sporting broadcasts and the hot TV show du jour are keenly aware a significant number of viewers are attuned to second screens while they’re watching.
This explains in part how a daily regimen of eating, sleeping, and consuming media can add up to more than 21 hours.
It’s easy to see why. Today’s screens also have the capability of delivering us into two more states of cognizance:
- Virtual reality, taking us wherever we want to go, and
- Augmented reality, re-defining where we already are.
Right now, it’s the former that’s getting all the press:
However, it may be that the latter will become more relevant to everyday life first.
Especially if Google has its way with the Tango Project:
Here’s the main takeaway from a marketing standpoint:
Viewers will focus on their screens more than ever before.
- Every single moment is a media opportunity, and
- That moment must be stripped-down simple.
Successful marketers will provide value through content:
- It must be more personalized than ever before,
- It must be more sharply solution-oriented, and
- It must be congruent with its real-world surroundings.
Therein lies the challenge:
Bringing your real-world message to the virtual world.
It’s an elusive task …
But the sooner you accept the trending technology and adapt your message to it, the better your chances are of achieving the Dot Com lifestyle.