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More often than not, it’s good to have an amazing grasp of the obvious.

In these challenging times of data hazards, planted reviews, and fake news, doesn’t it make sense that we’d prefer to get our information from those whom we actually know?

Of all people, it was the office manager for former Big Tech overlord Bill Gates who had that epiphany and did something about it.

Larry Cohen got his boss so excited about creating an app that relies on family, friends, and acquaintances for reviews that Gates immediately became the new company’s sole investor.

He also picked up a pair of pom poms in the process to become a full-service booster of Likewise:

As if further confirmation is needed, the AC Nielsen Co — pollsters extraordinaire —  found that 83% of the population prefers recommendations from friends and family.

The app, then, becomes the latest outlet for influencers, academically known as opinion leaders.

likewise screens

Assuming it takes off and you get involved, Likewise should become fertile ground for establishing yourself as a trusted source simply by being forthright and lucid with your comments.

The app’s features include:

  • Recommendation sharing, archiving, and insider tips,
  • Receiving custom picks and where they can be found, and
  • Creating themed lists, eg- restaurants you’d like to try.

Likewise has chosen 12 universal categories to begin its service, including:

  • Movies,
  • Restaurants,
  • Books,
  • Outdoors,
  • Sports, and
  • Travel.

Some beta-testers are already linking this platform to others, with Instagram being a natural fit:

likewise influencers

The selection will surely expand to other topics, which may ultimately include a niche where you’re running a business.

Thus, it could be an ideal entry point for networking and refining your communication skills as an authority so you’ll be established when the build-out happens.

In any event, it’s an excellent opportunity to enhance your credibility and likability, which in themselves could point others toward exploring your other interests.

Yes. Yes, you are.

The app was diligently tested for months and is now available for the public to download for both Android and iTunes.