Many adults would argue that their college years were the best of their lives.
Yes, spring break stories loom large as fond memories. There’s also the relative luxury of naming your own class schedule and having the option to break away from it in favor of some spur-of-the-moment whim, knowing you can most likely account for it later with few repercussions.
On the flip side, those who had to work their way through school got a head start on understanding what was lurking out there, ominously demanding their time for the bulk of their futures.
Jobs where someone else called the shots.
Bummer. Especially if you’ve gotten used to the flexible lifestyle of a college student.
Who wants to show up for the morning commute every day, when you could be on a beach somewhere, laptop in hand, changing the lives of your clients while seeing the world in the process?
If you’re fresh off your finals and you’re looking to start your own business instead of jumping onto the workforce treadmill, becoming an e-commerce entrepreneur is one of the quickest, most efficient ways to go.
It’s a business with low overhead, low barriers to entry, endless niches, and low cost of fulfillment. The only thing required is that you have specialized knowledge in some area, and you have the ability to solve a painful problem for someone.
Step 1: Choose your market and your niche
Figure out whom you can help.
Start by listing the 10 biggest results you’ve gotten for yourself or others in any area of life.
- Did you increase revenues by 20% at your summer internship?
- Grow a tutoring business to 20 clients?
- Help your brother pack on 10 lbs of muscle?
- Teach your classmate how to pick up dates?
- Grow your school’s investment club stock portfolio by 25%?
The techniques you used to get results are fundamentals you could replicate and/or refine for countless others.
Do this, and you’ll have a starting point for your niche.
Step 2: Define your offer
Now that you know your market and your niche, define your offer. What painful problem is your prospective client experiencing right now? That’s your Point A.
Start with the pain. If there is no pain, you have no business. If there’s a lot of pain, you’ll have a lot of demand for a solution to that pain.
Next, what is your prospect’s ideal situation? That’s your Point B. Your offer is to take your client from Point A to Point B.
There are endless opportunities here. Look to your past to see what sort of results you’ve gotten or what sort of results you think you can get for someone.
Step 3: Learn the fundamentals of marketing
Let’s put this out there right now:
High-ticket products and services — ie- you’re charging $2000 to $10,000-plus per item — are all about selling transformation instead of information.
Sooner or later, you’re going to find it takes the same effort as selling lower-priced items, which don’t generate nearly the revenues in the same amount of time. Save yourself the time and effort and accept this truth now.
Use lower-priced items to direct prospects to the higher-ticket products and services.
As an e-commerce entrepreneur, you’re going to market a result, not the process that you use to get that result.
Take the time to learn essential marketing techniques, and you’ll have a solid foundation for starting off strong in your business.
Step 4: Close your first couple of clients
Once you have a great offer and you know how to market, it’s time to get your first couple of clients.
Here’s the good part.
The best high-ticket programs out there will handle the selling for you. Their sales staffs are seasoned pros who earn six-figure incomes. That’s because they know their system and they’re good at what they do.
Your job is to identify high-potential prospects who have shown an interest in your product or service.
Once they’ve engaged with you, build on the relationship. find out what their motivation for making a change is. Walk them through where they are now, and where they want to be. Find out why they haven’t made the change on their own.
Remember, you’ve already got the sales staff. Your function is to provide additional information, period.
Be yourself, let the system perform its functions, and before you know it, boom! You’ve just closed your first client by providing a solution to a painful problem.
Step 5: Provide service after the sale
If you’ve earned a customer’s trust by providing a product or service that’s resolved their need, build on it.
There’s no easier sale than one to a repeat customer. That comes with your performance enhancing his or her trust in you. Be there promptly for follow-up. Identify with their position, because if you’re providing a product or service, you’ve surely been there and done that.
Use a combination of online content and one-on-one correspondence. Add your own online training to what’s offered by your system.
Your perspective should be that you’ve added more than a customer. You’ve made a friend.
Step 6: Generate leads and scale your business
You only need one to two clients per month to make the same amount of money as you would in an entry level job out of college, but what if you have your sights set a little higher and you want to scale your business to $10,000 a month and above?
What if you want to show your parents you don’t have to be an attorney or an investment banker to break the $100,000-a-year bracket or even the Two-Comma Club?
If you’re thinking any of these things, it’s time to scale your business. You need a reliable and predictable source of leads that will turn in to sales. In the marketing world, we call this your funnel.
Seriously, this works, but only if you take action.
There are enough people out there who’ve been beaten down by life. Don’t be one of them.
If you’re truly motivated and can commit to a system, before you know it, you’ll breaking the $10,000, $20,000 or $30,000 per month mark and wonder how you ever even considered getting a job instead of becoming an online entrepreneur.