The stats to come should warm the cockles of hearts for everyone who lives the Dot Com lifestyle.
It’s a big market for e-commerce out there and only getting bigger.
Mobile commerce sales in the USA has soared past $100billion in 2014, driven in large part by strong growth on tablets, according to a new report.
Forrester Research projected sales from consumers shopping on mobile phones would increase to $38billion in 2014 when all was said and done. Projected sales from tablets would hit $76billion. That amounts to about $114billion in total, which is up significantly from 2013 when Forrester projected smartphone commerce sales of $24billion and tablet sales of $48 billion.
Sucharita Mulpuru, the Forrester analyst behind the report, attributes the increase to the fast pace of consumer adoption of tablets and mobile phones, Americans’ growing comfort shopping on these devices and more merchants working to improve the mobile shopping experience.
Even so, Mulpuru notes that just a “minority” of consumers who own these devices actually shop on them.
|In fact, we estimated that only 38% of smartphone owners and 31% of tablet owners will purchase on those devices in 2014. We expect that figure to grow to 55% and 61%, respectively, for smartphones and tablets by 2018.|
In other words, the mobile e-commerce market will keep creating more opportunity to achieve the Dot Com lifestyle.
In 2018, Mulpuru estimates that mobile commerce sales will top $293billion. By comparison, she expects total e-commerce sales in the USA. to grow from $294billion this year to $414billion in 2018.
It makes the decision to take a hard look at getting involved with online business a virtual no-brainer. There’s an entry point for all levels of experience and enthusiasm; if the discipline and drive is there, so is the opportunity.