A key element to the Dot Com lifestyle is automating your tasks as much as possible.

That can also extend to taking care of your future as your current earnings accrue. And they will accrue.

Here’s one program that is worth considering, as it enables you to custom-build your investments according to your interests while maintaining a heavy helping of logic:

This is appealing to e-commerce entrepreneurs because of the control factor. You’ve built the business of your dreams by working smart and being resourceful, and now you can do the same with your stock portfolio.

Don’t like a stock in the motif? You can cut it out. Want to add another? No problem. Moreover, if you want to dig into the details and change the particular weightings within a motif to buy more of some stocks and less of others, Motif gives you complete flexibility to do so.

Like any investment platform, the stock market carries no guarantees. But it’s easier to keep track of equities in fields that motivate you, and software such as Motif provides you with the opportunity to do just that.

Here’s an example of an investor looking to minimize his risk by seeking a fixed income security, so he’s chosen a theme based on a basket of various New York municipal bonds:

To be clear, this is not a new strategy. It’s simply automating a process that has been popular for years. Not only that, it’s doing so in a way that sharply reduces fees.

Motif Investing is a registered broker-dealer and a member of the Securities Investor Protection Corporation (SIPC).

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