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Here’s an old reality check that comes to mind right now:

If you have a pet snake,
you may think it’s a pet,
but it knows it’s a snake.

There are enough of us these days who’ve grown up with only a faint comprehension of the term offline to reflexively keep a wary eye on Big Tech and how it impacts virtually every facet of our lives.

This is especially true for those of us who are Dot Com entrepreneurs.

We quickly take note of red flags when we see them, and when they keep happening on a particular platform, our opinions about it solidify.

And here’s an obvious one: Facebook is reckless.

Now, they’ve confirmed it again.

90million times over:

What’s even more annoying, really, is the fact that this breach didn’t happen because Facebook was crossing ethical boundaries in an attempt to make another kajillion dollars or so.

This one’s just a garden-variety hack because one or more of their techs were simply asleep at the switch, one that controls access to your data.

Odds are this lack of diligence is going to cost Facebook. Regulators in Ireland are already talking of imposing a fine of up to $1.63billion for the actual and potential damage caused.

So, while the company’s doing what it can to repair the damage, what action do copacetic users need to take to further protect themselves?

Start with the Security and Login settings:

  • Click on the arrow in the top right.
  • Click on Settings and then Security and Login.
  • Check Where you’re logged in for suspicious sessions.
  • If you see any, click the dots beside the session and then click Not You? to report it to Facebook.
  • While there, you can get notifications if someone tries to access your Facebook profile in the section titled Setting Up Extra Security.

Then there’s the hassle of checking any apps where you’ve used your Facebook details as login shortcuts. You’ll want to see if there are any other apps displayed for which you haven’t signed up.

Here’s the process:

  • Go to Facebook and click on the arrow in the top right.
  • Click on Settings and then on Apps and Websites.
  • If you see any you don’t recognize, report them to Facebook.
  • For apps where you used Facebook’s single sign-on, go to them to see what — if anything — has changed or if there was any recent suspicious activity.
  • Keep checking over the next month or so.

Yes, it’s simple to do.

But yes, it’s just another thing. As if there aren’t enough in the day already.

Website owners and administrators of all sizes are aware of garden-variety hacks and take measures to be protected against them.

Our sites are heavily visited in their own right, for example, and we see our share of hack attempts, all of which have been easily and routinely thwarted.

BLF hack attempt

Security diligence is essential at any level and is easily addressed by automation that, as with other daily tasks, has the appropriate software for each level of platform sophistication.

Which is why Facebook’s latest blunder merits a collective facepalm.

They know better. If only they cared more.

Just as with handling that pet snake, caveat emptor, dudes and dudettes. Trust, but verify.