You’ve seen them, and you’ve perused them because you can’t help not doing it.
That’s because infographics are distinctive.
So distinctive, in fact, that you’ve probably joined a vast majority of people who actually read them when they see them.
It’s beyond obvious by now that graphics in content are much more effective in attracting and holding a viewer’s attention. In fact:
- Those who follow directions with text and illustrations do so 323% better than those using just text, and
- 50% of your brain is focused on visual processing.
Visual stimulation is so vital in our online portfolio that we format our content so that at least a part of a graphic is visible on-screen at virtually all times.
Infographics can thus be a powerful tool in your marketing message.
So, how do you create an infographic?
Start with a template. A free template. HubSpot, for example, has an attractive assortment:
Your message must be concise and authoritative, which underscores the point that sound planning is a key pillar to your e-commerce success.
This doesn’t mean that you’ve got to be perfect. Paralysis by analysis can destroy your business before you even get started. Instead, your strategy should emphasize taking action at every stage of your marketing efforts so you can determine which elements are working best.
As to a set of guidelines for building an effective infographic, IBM ThinkMarketing has presented them in fitting fashion … as an infographic:
As with PowerPoint presentations and storyboards, all you’re doing is creating your message on a frame-by-frame basis.
Armed with free templates, secondary graphics, and a solid outline of what you want to say, this process is attainable to marketers of virtually any ability.
Be one of them. Once you’ve mastered the technique, you’ll be glad you did.