To the surprise of absolutely no one, mobile platforms continue to rise as the most ubiquitous vessel to cruise through cyberspace.

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Thus, it’s only logical that the Great Monolith of Search has taken consistent measures to refine its algorithm to determine how effectively websites accommodate mobile users.

Millennials and Gen Z’s are indeed rejoicing, because the term online has virtually become an Old School description to them. These two demographic groups are one with the web.

Combined, they’re also the largest market segment out there, and they’re impatient.

Two seconds is an eternity when they’re hitting a site.

Rumor has it that cybersurfers of a certain age aren’t all that keen on waiting for a site to load, either.

Thus, it’s totally advisable to ensure your site’s load speeds are wound up as tightly as possible.

Fortunately, it’s really not difficult to do.

Google’s Page Insights tool is useful to determine what it thinks you’ll need to do as regards cleaning up the elements that may cause load delays.

Naturally, it favors data provided by Google’s Chrome browser. If you don’t use it or have a smaller site where data may be insufficient to analyze, Google recommends its LightHouse tool to suggest improvements.

More sites are built on WordPress — currently 31% — than any other, and that figure is even higher in the e-commerce marketing niches.

Google’s been dropping hints over the past few months that it’s not very impressed with WordPress, and that may well result in a significant downgrade of those sites in a future algorithm tweak.

WordPress is notorious for cache clutter.

Every time you create and/or edit content, each version of every change you make is stored. Over time, this ends up as thousands of revisions bloating your site database.

Posts and comments you delete aren’t really deleted, either. They just sit in trash.

What’s more, every time you add or remove a plug-in, it remains in your database, contributing to your site’s workload.

Thus, every time a visitor hits your site, even the useless bytes must be sorted through. It takes time, and that can cost you money.

Why? Because you can pull up your site in a nanosecond?

All you’re doing is hitting your own cache. Clear it and then see what happens.

No matter what, run a page speed check.

Then, find and install a well-reviewed cache-clearing plug-in. You’ll have an abundance of choices.

If someone’s found your site, you’ll want to know they can easily complete the process of seeing your content. So does Google, and that now matters more than ever before.

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