Remember the Y2K scare?
Looking back, it’s amusing that so much hysteria was created by so many who rarely peered past the headlines.
As we now know — and should have all along — the world on 1 Jan 2000 looked amazingly like it did on 31 Dec 1999 with the possible exception of more hangovers.
Well, the world after 21 Apr 2015 is going to keep spinning on its axis, too.
So there’s the reality. Most marketers aren’t going to notice any significant change in their results once Google’s mobile-friendly addition to its algorithm is implemented.
Here’s how to check to see where your site stands in this regard:
Google has also published a set of tutorials as to making the conversion. They contain an abundance of help providing no-cost and low-cost answers.
But here’s the real question:
Why wouldn’t your site already be mobile-friendly?
Odds are strong that mobile is where your market gets its information and has done so for a few years, now. Especially millennials, and that’s such a huge, online-oriented demographic that excluding it from your marketing plan is virtually unthinkable.
Actually, the more accurate term is that you need to make your site mobile responsive:
And here’s why this is essential:
Virtually every platform out there has been selling mobile-responsive themes for a while, because they’re the only ones that are marketable anymore.
This includes most free platforms, and they’ve automatically upgraded all their users’ sites. For example, here’s a landing page I keep around to show new associates they can establish an online presence without spending a penny. Amazingly, it still pulls in business, and now that it’s become mobile-responsive without me even lifting a finger, it still will.
One quick fix, in conjunction with Google’s suggestions, would be to utilize a free website platform to summarize the basic details of your site’s key content.
The most popular of these is WordPress. I recommend a done-for-you system that offers a step-by-step tutorial to set up your site that includes all the basic tools to get your business underway the right way:
The moral of the story, then, is this:
- Google is adding a mobile-friendly element to its algorithm to keep itself relevant.
- Your site most likely needs to be mobile-responsive to remain relevant.
- There are no-cost and low-cost resources out there to upgrade your online presence.