It’s such a simple word, and yet, it’s one of the most ignored in the entrepreneurial world:
Furthermore, once the focus issue is addressed, a more refined approach becomes essential:
Don’t focus on the wrong things.
As your business progresses on a daily basis, this can become the main challenge. By the very fact that you’ve decided to succeed in cyberspace, your creativity is likely one of your best traits. That’s awesome, but you need to channel it.
There are free versions of tools that help with this. Trello is one of the more popular because it’s effective. It puts your daily objectives front and center. Just make certain they’re relevant to your prime objectives of generating revenue. In a home-office environment, even that can be easier said than done.
An excellent guide on this topic is Organize Your Mind, Organize Your Life: Train Your Brain to Get More Done in Less Time by Dr Paul Hammerness, a Harvard Medical School psychiatrist, and Margaret Moore, an executive wellness coach and co-director of the Institute of Coaching.
The key, of course, is making a practical plan of operations. Give it some serious thought from the perspective of commercial success:
- Itemize the three objectives that will be vital to generating revenues,
- Apply the 80/20 rule, because it works, and then
- Take action, every single day.
And then, stick with it. Schedule a time each day where you can deploy your focus and fight off any distractions that may occur.
This plan of attack is as simple and achievable as the word focus itself.
You’ve just got to do it.