Sometimes, the most effective ways to get results are the simplest and most obvious.
Most of them adhere to what I consider to be the cardinal rule of commerce:
Customers aren’t buying your product
as much as they’re buying you.
Unless you’re developing your own products — and even those will depend on your authority and reputation — customers have choices as to where they can buy them.
There’s more than one route to success in e-commerce entrepreneurship, but they all include a commitment to motivation.
That’s a vital ingredient in content marketing.
Clearly, you need to get yourself and your message out there, which gives rise to the issue of how you get noticed.
I advocate establishing your own business hub in cyberspace where your growing following can always find you and then utilizing social media to funnel visitors to you and your message.
As most social media platforms involve scrolling through content, it only makes sense that the more your material is in front of a viewer, the better the odds of your being seen and generating clicks into your funnel.
Here’s where efficient use of your article inventory becomes a major advantage.
Using Twitter as an example, once you’ve generated a sufficient volume of quality content, create a common theme and post the pertinent tweets in a bundle.
How simple is that?
No advanced skills are required, other than ensuring you post your items quickly enough to keep them together.
Is it effective?
We’re using it on the Twitter feed for our snarky sports site, The Daily Player.
The World Cup presents us with a natural theme, and as it’s a once-every-four-years global event, interest is piqued by both hardcore and casual fans.
During its first stage — group play, which encompasses the month of June — the daily schedule of games makes for a natural theme. Every night, then, we simply stack tweets of each report we’ve posted on our site.
Here’s one we did the moment after the last article was published on our site for that particular day:
It’s a classic case of the whole being greater than the sum of its parts:
- This stack involves significant scroll time, and
- We’ve got four shots at interesting a viewer to click for more details.
So far, we’re noticing a near 30% increase in clicks to our website compared to the last international tournament we covered where we didn’t stack. Best of all, we’re noting a bump in business for both our Fanorama store and affiliate sales.
Simple stacking should work even better with evergreen content posted for whatever seasonal events during the year that may be pertinent to your niche.
Screen time is huge on social media.
- Catalog your inventoried tweet URLs on a spreadsheet,
- Organize them via topic,
- Create a stack campaign to match the event, and then
- Analyze the data, refining as necessary.
No muss. No fuss. No shiny objects. No major cost of your time.