Clearly, no enterprise wants to leave a prospect or customer behind.
The task is to determine what’s practical in offering a path to your products and/or services.
Since mobile phones passed desktop computers in 2014 as the devices of choice for Internet access — and that trend shows no signs of slowing down — it’s beyond obvious that virtually every commercial endeavor involved in e-commerce must take handsets into account.
This is what gave rise to responsive websites, which some figured would curb the usage of apps. After all, they’re merely glorified bookmarks that align online activities to a mobile format, and now responsive formats easily handle that task.
Not only that, responsive sites make gathering data for analytics much simpler.
As well, reliable and versatile apps are much more challenging to construct than, say, a WordPress site or a Kalatú blog.
Still, apps are popular with the public. So, when does it become practical for a business to build its own app?
The opinion here is when the website is heavily bookmarked to ease a visitor’s navigation.
Then, the consideration becomes one of quality in construction. Unless you’re a techie yourself, that means making an arrangement with a pro.
Sometimes, when an enterprise has matured to generating viable revenues, a customized app can make operations more efficient. Here’s an example of a clever product by CardTapp:
In most cases, then, here’s when building or contracting for a customized app for a business becomes relevant:
- When its fits an existing budget, and
- It makes navigating the site more convenient.