Personal technology’s steady migration to mobile has exposed the keyboard as the royal pain that it is.
As the interface between human and machine, it’s simply becoming too slow.
So it’s no surprise that voice tech has rapidly advanced to the point that no one should be surprised when it renders keyboards as a secondary option to most mobile users.
This, of course, has led to the voice-activated personal digital assistant (vPDA) becoming an essential feature in 21st century life.
Underscoring the fact that no one will ever say Fox News is cutting edge, the takeaway here is confirmation that vPDA’s have become ubiquitous across society’s demographic strata.
And to e-commerce entrepreneurs, that trend should serve as an alert that vPDA’s are the go-to source for information searches for an ever-growing number of consumers.
This ushers in an entirely new dynamic for SEO.
The Internet is no longer a facility that needs to be scanned for information.
When we search for something these days, we have a multitude of alternatives to browser-based websites, and those alternatives are automatically connected and deploying their own search algorithms.
That’s right. Keywords. Not just for dinner anymore.
Search will become more conversational.
People don’t talk in keywords. Thus, facilitating search must be adjusted.
- Long-tail queries will be how vPDA’s focus.
- vPDA’s provide direct answers instead of referring to websites as sources.
Ironically for SEO, then, the logical adaptation for e-commerce marketing is to ensure the content looks like a human said it.
Not wrote it. Said it.
The vPDA’s will zero in on chat-requested content that’s more adaptable to wearables and other portables, and they’ll be programed to respond in kind.
Thus, get ready to add audio and video components to your marketing content and campaigns.
There will never be a better time for you to be an authority in your niche and do it in your natural speech pattern.