Personal technology infers personal choice, and no industry is feeling its effects like the media.
And one look at a typical itemized cable bill explains why:
Ironically, even sports fans are taking umbrage at ESPN’s picking every Pay TV viewer’s pocket to the basic services tune of $72.48 a year. With media rights to games constantly increasing, leagues are expecting other revenue streams to rise proportionately, with the result being higher ticket prices that ultimately take even more money out of their wallets.
And the non-sports fans? Well.
That revolution is now taking place, and it’s called cord cutting.
With the advent of viable video streaming accommodating the proliferation of personal media delivery systems such as smartphones and tablets, it’s no surprise that viewers are showing a preference to go à la carte for their channels of choice.
It’s even less of a surprise to note that this charge is being led by millennials. Right now, that crowd comprises nearly one-third of the U.S. population over age 13:
- More than 33% of those between the ages of 14 and 66 are millennials.
- 56% of the TV and film viewing by millennials aged 14-24 is on computer, smartphone, tablet, or a gaming device.
- Millennials in the 24-30 age range consume 47% of their film and TV content on those alternative devices.
That’s sufficient consumption firepower to effect change.
This has given rise to a number of narrowly-targeted subscription packages than cable or satellite currently provide. Netflix is leading the way, but the list of choices is growing rapidly.
With more selection comes more study. After all, the point of the exercise is to effect considerable savings over a general service provider’s offerings.
