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What could be simpler than being yourself?

In these times, that’s one of the most reliable cornerstones of succeeding online.

Here’s one of the many reasons e-commerce is booming: customers don’t want to spend money on faceless companies. Why do you think those operations cultivate characters to front their brand?

Famous commercial characters

They’re effective for the big brands, of course, but they can’t do what you can do:

Respond directly and individually to your customers

And that’s why personalization is one of the hottest trends in marketing today.

Well, here’s how to get the message right: know your market.

That’s the essence of contextualization, which is the process of drilling deeper into your niche’s data to make more informed decisions on how to engage with your prospects and customers.

You do not need to be a guru. You simply need to be the go-to person whenever your prospects and/or customers have a question. It’s all part of the buying cycle, and the more you engage, the more likely you’ll have cultivated a loyal customer.

Engagement is why I strongly recommend that you establish a unique online presence.

There are strong options out there, including alternatives for non-techs and those who can’t be bothered with that aspect of building a website or blog.

One platform that even assists you with content ideas, headline and article composition, and graphics insertion is Kalatú, a product of the Empower Network.

Kalatu get started buttonYes, they push their affiliate program, but the blogging platform is effective for any topic and/or product. It’s an ideal way to quickly set up and maintain an online presence.

Whatever method you choose, take action now because you’re trendy. People out there want to be treated as individuals and guided to a solution that you can provide.

As a dedicated e-commerce entrepreneur, this is your time. It’s essential to stake out your own patch of cyberspace, share what you know and love, and engage!

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