Let’s make one thing clear from the start:

You don’t need to be a geek to use Hypertext Markup Language — aka HTML code — here and there.

It’s often to your benefit to do so. After all, HTML is the de facto lingo of an e-commerce entrepreneur’s realm.


If your presence in cyberspace is built on a platform where you, as a non-geek, can access your site’s code — like WordPress or Joomla, for example — inserting a simple rich snippet will help the search spiders better index it.

That may well result in more visitors finding your site and doing so more quickly.

One popular snippet is schema markup. Stay with me, here:

This is an example of what schema markup can do for a listing on the search engines:

google entry example 1

Note the additional detail. That’s what happens when a rich snippet like schema is added.

Let’s say you’re in a popular niche like récipes:

Here’s another scenario: If you’ve got a local client who promotes events, as in this example provided by Google …

hotel events example via schema

… you’ll earn that client’s everlasting affection — and probably, repeat business — for knowing how schema markup can enhance his or her listing.

It’s important to remember that there’s no magic bullet for Search Engine Optimization success. However, good craftsmen use their tools to stand above the crowd.


Rich snippets such as schema markup will be more useful for sites where it’s important for the search spiders to understand what your data means.

Here’s how Schema.org explains it:

schema markup explanation

Save the user confusion for your competition.

Make your site’s data crystal clear to the machines that are analyzing them.

As to correcting those errors, here’s how you can use Google’s webmaster tools to get the job done:

If you’re pursuing the Dot Com lifestyle, knowing the terrain will help you realize it.

And making efficient use of the tools can get you there sooner.

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