If there’s one constant in attracting traffic to your offer for the product and/or service you’re promoting, it’s this:
The goalposts are constantly moving.
What worked ten years ago allegedly didn’t work anymore five years ago. What lined pockets last year is performing poorly this year.
And then, we find out that even techniques from ten, five, and one year ago are still working for some, even though they’re not for others.
Trendy traffic techniques come and go, but they all have one thing in common:
They’re only as good as the data you enter.
And there’s no better source for that information than the prospects you want to reach:
- You should already have a plan that provides a strong concept of who they are;
- Free tools exist to aid in determining where they are; and
- It’s simple matter to add free tools to achieve an even higher level of analysis.
Your strategy should be to refine that data as efficiently as possible, and that’s ultimately gonna involve an effective filtering process.
Fortunately, there are people who are more than willing to help.
No matter how many or how few, they’re there. And they can offer valuable opinions even when they don’t realize they’re doing it.
One of the most subtle ways to collect them is via a time-honored technique known as A/B testing, which also goes by the terms split testing and bucket testing.
As with any form of testing, it’s just as important to discover what doesn’t work.
This set of results can also save you time and money.
There are numerous courses available on effective A/B testing, but frankly, why pay when you can get the same quality knowledge at no cost?
Those who consider it required reading and an ongoing reference will most likely get there more quickly.