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The life of an e-commerce entrepreneur can be extremely rewarding.

After all, that’s the point, in every sense of the word.

While it’s certainly true that some routes to the Dot Com lifestyle are more accommodating than others, it’s important to guard against adding challenges to your quest that can be avoided no matter what avenue you choose.

Yes, there’s a 3% success rate, but a motivated marketer can beat those odds.

It starts with planning, and a key component in that stage is setting an effective budget, and here are five efficiency tips to keep in mind:

1. Keep your records up to the minute

Literally.

If you’re starting out on a shoestring budget, there’s no need to purchase bookkeeping software right away. Just create an Excel spreadsheet. It’ll have an accompanying app, so you’ll be able to make entries the moment you’ve taken a financial action.

Don’t forget about tracking income, too. That’s the fun part.

The more information you have, the better an overview you’ll gain as to how your business is doing financially.

2. Shop around

Research everything.

Whether you’re looking for the latest software or a new microwave for the office kitchen, seeking the more appropriate deal is one of the best ways to save money in your new enterprise.

The significant term here is appropriate. Read consumer reviews that have references, thus doing what you can to avoid those that are written by the vendors’ friends or clandestinely paid to do so.

Value supplants cheap. After all, you want your e-commerce tools to be reliable.

Obviously, shopping online can make the acquisition task much more efficient.

quality

3. Explore funding options

Financing is a huge consideration for new businesses.

Credit deals to match your situation can be found on sites like Credit.com and CreditKarma. And just like car insurance policies, take this to heart:

Make sure you read Page 5.

Also, if you plan on using an online service like PayPal to handle your sales transactions, be aware that they offer non-status credit based on the volume of revenues that move through your account.

As your business grows, they’ll be only too glad to increase your credit line.

4. Understand your sales patterns

While there is chaos in the world, even some of it can be seen to have structure.

You’ll clearly be keeping tabs on on your current and projected sales, but don’t forget to take note of any emergence of an overall pattern. Odds are you’ll notice peak times and low times, depending on your niche.

track sales patterns

Whether you’re selling a seasonal product like patio furniture or something people need year-round like digital marketing services, all businesses sell more at some times than at others.

By tracking and understanding your sales pattern, you can plan ahead for the lean times and keep your business strong year round.

5. Analyze your every purchase

From office supplies to customer relationship management (CRM) software, take a hard look at how it relates to your daily tasks.

Groups from the Rolling Stones to Make Out were right: there’s a difference between what you want and what you need.

For the necessary purchases, make certain they’re performing efficiently and evaluate if they’re truly the most appropriate deal for you.

Effective budgeting improves your chances of staying in the black.

These are simple tips, but over time, they’ll do their bit to keep you and your business sharp and in strong financial shape.

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