First of all, this isn’t advocating an inevitable Rise of the Machines.
The key to any sort of commerce is a satisfactory customer experience, and as more and more business is conducted electronically, the tools and techniques to ensure that happiness are becoming ever more sophisticated and efficient.
If you are actively pursuing or maintaining the Dot Com lifestyle, you don’t need to be a tech expert to succeed with them.
However, knowing your milieu’s state of play is essential. It’s those tools that allow a committed entrepreneur to compete with the corporate monoliths and do very, very well.
- You simply need to know what’s out there; and then
- You can economically outsource any expertise you wish to deploy.
The rapid advancement of technology can often make it an overwhelming task to keep up with it. If you find this to be the case, break it down into components, study each one until you’re au fait with it, and move on to the next.
For example, committed e-commerce entrepreneurs would be well-served to parse every element of this infographic:
- Some will be of immediate use, while
- Others may make sense to incorporate at a later date, and
- The rest may complete your understanding of how your niche is being addressed:
Courtesy of: EuroITGroup
Here are items on that list that are vital to your e-commerce success right now:
– Your online presence must be mobile-responsive.
- You cannot ignore the almost five billion smartphones out there; because
- By the end of this year, approximate 50% of online transactions will be via mobile.
– Your online presence must accompany multi-channel shopping.
- 85% of shoppers now start their purchase on one device and finish it on another.
- Multi-channel shoppers spend over three times more than single-channel shoppers.
– Customer and user experience often trump price as a determining factor to purchase.
- Trust triumphs for all the reasons you well know, from scams to poor support; so
- Tailor your content to each stage of the buying cycle to confirm your authority.
– Don’t just assume you know your customers. Know your customers.
- They call it big data, but all you need to start is a basic set of stats.
- Knowing what works on your site will increase your bottom line.
Fundamental e-commerce tech is both approachable and affordable. Don’t be afraid to make mistakes as you become familiar with it, either. It’s all part of the learning experience.
Like others before you have discovered, you’ll survive.
And you’ll thrive.